The family of late singer Johnny Cash once blocked an attempt by advertisers to use his hit song Ring of Fire to promote hemorrhoid-relief products.

The idea had been backed by Merle Kilgore, who co-wrote the song with Cash’s wife, June Carter Cash.

Cash’s daughter Rosanne said the family “would never allow the song to be demeaned like that”. Cash and his wife died in 2003.

Don’t worry, though–there’s still the chance the family OK’s a heartburn angle on this song!

See the original article on BBC News here.